The Respecting Our Culture (ROC) Program was developed by industry and Aboriginal Tourism Australia (ATA).  Ecotourism Australia's ROC certification ensures certified tourism experiences meet professional and sustainable standards and operate with respect for Indigenous cultural heritage.

To be ROC certified businesses must complete the following:

  • Business Management and Operational Planning
  • Business Ethics
  • Responsible Marketing
  • Customer Satisfaction
  • Natural Area and/or Cultural Focus
  • Environmental Management
  • Interpretation and Education
  • Contribution to Conservation
  • Working with Local Communities
  • Cultural Respect and Sensitivity

If you would like to find out more about becoming a quality assured and or Ecotourism certified tourism business and be listed on this website, contact